BT TV wanted to make an impact at the Edinburgh TV Festival, declaring its ambitions in the paid TV market. As one of the event’s main sponsors, it secured a great position for a brand experience.
What we did
Pumphouse created a lounge where delegates could sit, relax and consume some of BT TV’s sport and film content. Large lettering announced BT TV’s presence to delegates as they entered the EICC and a series of graphic assets made sure the stand was highly visible throughout the venue.
The activation was designed and built to be reused for the next three years to tie in with BT TV’s sponsorship.
The activation delighted the BT TV team, ensuring that they stood out and were clearly noticed by everyone present. The stand allowed brand ambassadors the opportunity to talk about and show content in a vibrant but relaxed environment.