To portray the devastating impact that accidents at work can have in a relevant and realistic manner. All too often videos depicting accidents can tend to look staged and unrealistic. Our challenge was to provide EDF Energy with a campaign that would make the dry subject of Health and Safety engaging.
What we did
From an early stage, we recognised that filming mocked-up versions of accidents would require a level of technical and acting investment well beyond the scope of the budget to make it feel credible in the eyes of the audience. Our creative department devised a solution that included filming the subjects talking about their accidents live, but cutting in a story-book animation of the accident itself.
EDF Energy now has a series of films that tackle the normally dry subject of H&S in an entertaining way. The films have received great praise around the business; they are realistic and engaging, but more important they are having their desired effect on awareness.